New York City Taxi Project

In January 2010, Show Media, a taxi top advertising company, working with the non-profit Art Production Fund, sponsored a project called Art Adds, to display artworks instead of advertisements on top of yellow cabs throughout New York City. Katz, one of three New York artists asked to participate in the project at that time, produced a montage of his work to be reproduced on top of approximately 160 taxis. The image was a frontal and back view portrait of a woman and measured 14 x 48 inches. The number of viewers was estimated to be 5 million people.

Alex Katz on Yellow Taxi. Photo by Rocco S. Cetera